Friday, March 24, 2006

 

Trademark applications hint to future mobile products and services

Recently, trademarks have hit the news as both DoCoMo and Bandai have applied for the trademark ‘Kids Keitai’ for their respective handsets targeted at children.

News website ITmedia did some research in the Japanese electronics patents library and discovered that operators have been pre-emptively applying for. Trademarks such as ‘Triple Fixed Price’ (KDDI), ‘Security Keitai’ (Fujitsu) and ‘Car Navi Keitai’ (KDDI), offer some insights into potential products and services of the future.

I did my own quick search on the UK Patent Office website to find out what trademarks the operators here have been registering and it turned up some interesting results. I wonder what a Virgin mobile 'lobster' could be...?

T-Mobile
Text Appeal
Office in your pocket

Hutchison
Gloatmail (something to do with sports apparently)

Vodafone
Vodafone Locate You
Big Mobile
WAPPY BIRTHDAY (and WAPPY CHRISTMAS, WAPPY NEW YEAR, WAPPY EASTER the list goes on…)
Hush call

O2
Moshi-moshi (Japanese greeting for when answering the phone)
Magic O2

Virgin Mobile
Micro snapper
Lobster

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