Thursday, August 17, 2006


Mobile TV comes to wristwatches

Asahi beer has announced a promotional campaign with a rather interesting first prize. Five thousand lucky winners can get their hands on a wristwatch containing a mobile digital TV tuner which also doubles up as a PHS handset.

The rather chunky watch sports a 2.4 inch screen and receives the digital terrestrial OneSeg signal used by many mobile TV handsets in Japan. As if that wasn’t enough, the device also contains a W-Sim slot allowing winners to insert a Willcom W-Sim core module, adding voice calling, mail and browser functionality via the PHS network.

While the prize might be exciting and mobile related, the campaign is a bit more traditional. Hopeful beer drinkers collect stickers from promotional cans and send them in to be entered in a prize draw.

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