Monday, August 07, 2006
QR code travel information service launched in Tokyo
The Tokyo Metropolitan Government’s Bureau of Transportation has been putting QR codes on bus stops around the city and will launch a new QR code based travel information service on August 10th.
The service provides timetables for buses that visit the bus stop and also has tracking capabilities, informing the passenger how far away the next bus is. The service is also available for phones that don’t support QR codes. Each bus stop has a unique number which passengers can enter manually into the mobile site to receive the same travel information.
QR codes are becoming an integral part of Japanese mobile life with recent research suggesting that around 70% of mobile owners use QR codes to access mobile content. Their adoption by the public as well as private sector (see also this article) looks set to cement that position further.