Today Cybird announced a new mobile service targeted at female consumers. Snappily titled ‘howzy!BEAUTY’ is “a mobile service to support female ‘beauty’ and ‘love’”.

The service contains a mix of horoscopes, weather and news and also provides a range of ‘brain training’ casual games which are hugely popular with Japanese consumers at the moment.

The service’s most interesting feature is its skin check function. Using their cameraphone, female consumers take a photo of themselves and submit it to the site. The service will then return a ranking of the quality of the skin based on pores, texture, tightness, dirtiness and hydration and give a predicted age of the consumer.

# posted by Jan Kuczynski @ 9:40 am