Tuesday, September 26, 2006


Sega use image recognition promotional tool for TGS

At this year’s Tokyo game show, Sega distributed a free promotional applet using image recognition software to promote its mobile games characters.

Using their phone’s camera, Sega fans take a self-portrait picture and send it via the applet to an image recognition server. The server analyses the pictured face and decides which Sega character the individual resembles the most from a list of household names such as Sonic the Hedgehog and err… actually I don’t recognise any of the others in the supplied picture and I wonder what type of person would be matched to the yellow rabbit-like creature on the bottom right.

Nevertheless, the applet is an interesting way to extend the Sega brand with games fans and a fun promotional tool for the TGS.

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