If you are looking for proof that the imode ecosystem in Japan allows companies to reach deep into the longtail of niche consumer demand look no further than “Kilt Club”, a specialist imode site for kilt enthusiasts that went live today.

The site is run by Shizuko Kuroha, who is apparently an expert on all things kilt and offers a variety of kilt-themed content including one-point lessons on how to make a kilt, kilt wallpaper, a monthly kilt calendar and even dictionary on kilt terms. Subscription to “Kilt Club” costs ¥315 (around £1.50) per month.

# posted by Jan Kuczynski @ 9:02 am