Monday, October 16, 2006


imode site for kilt enthusiasts goes live

If you are looking for proof that the imode ecosystem in Japan allows companies to reach deep into the longtail of niche consumer demand look no further than “Kilt Club”, a specialist imode site for kilt enthusiasts that went live today.

The site is run by Shizuko Kuroha, who is apparently an expert on all things kilt and offers a variety of kilt-themed content including one-point lessons on how to make a kilt, kilt wallpaper, a monthly kilt calendar and even dictionary on kilt terms. Subscription to “Kilt Club” costs ¥315 (around £1.50) per month.

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