Announced today, Shering-Plough's “Hayfever on mobile - a haiku a morning” has got to be the most ‘unique’ mobile service of 2007 so far. As you may have guessed from the title, the service sends you an email haiku about hayfever every morning.

The haiku are a selection of entries for the 2nd (!) annual hayfever haiku competition and the service promises “light hearted, strong and bold haiku about hayfever which can sometimes be so frustrating… great comfort for those who face the condition”.

Schering-Plough don’t just soothe the hayfever-suffering masses through poetry. There is also a section of free wallpaper downloads of the cartoon animals Clary and Tin (can anyone say Claritin®, the popular anti-allergy drug from Schering-Plough?).

# posted by Jan Kuczynski @ 1:10 pm