Thursday, January 25, 2007


Softbank adds a splash of colour with its spring collection

It’s the time of year when Japanese operators reveal their all-important spring handset collections and last week, DoCoMo and au announced 10 new models each. Today, Softbank announced their new collection and it’s their most colourful yet - literally.

The very bling Swarovski crystal-studded 707SC is aiming to be the jewel in the crown of Softbank’s new collection (if you’ll excuse the pun).

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Unlike our phone stores which are lined with silver handsets, colour variations are very important for handsets in Japan. The new Softbank 812SH takes the colour variation game to a whole new spectrum (sorry, couldn’t resist). Sharp has teamed up with Pantone to release the handset in no less than 20 colour variations.

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Slightly less colourful is the X01NK (aka Nokia E61), which is sadly only available in jewel-free silver.


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