Wednesday, February 21, 2007


100 million full track downloads for au

In a press release today, Japanese telecoms company KDDI announced that the number of chaku-uta full (full track music) downloads on their au mobile network hit the 100 million mark last week. Proving the adage that you have to give to get back, KDDI revealed that 90% of the tracks were paid for, with the other 10% given away free in promotions etc.

au launched full track music downloads in November 2004 and achieved their millionth download in just one and a half months. Recently, the operator has been strengthening their music offering with more music-focused handsets and an iTunes-esque music download service called Lismo. KDDI revealed that it has seen 170,000 downloads from the Lismo PC music storefront which opened in May 2006.

In the same press release, the company announced that the number of chaku-uta (realtones) that have been downloaded on the network now exceeds 400 million.


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