Last week Infoplant Japan published the results of their latest consumer survey on mobile usage. Here are some highlights:

• The number of respondents who use the mobile internet every day was 82% (up from 77% in the same survey last year)

• Flat rate data subscribers use the mobile internet more, with 88% accessing mobile sites every day compared to 54% of non flat rate customers

• Flat rate data subscribers are also more likely to have downloaded games (78% vs 57%), ringtones (78% vs 63%), shopped on their mobile (44% vs 26%) and signed up to subscription sites (59% vs 36%)

• However, there was not a great difference between flat rate and standard subscribers when it came to entering competitions (94% vs 93%), or receiving coupons (54% vs 50%)

Labels: flatrate, surveys

# posted by Jan Kuczynski @ 9:33 am