Friday, December 22, 2006


Paris Hilton recruited for Motorola's publicity splurge

Well it appears DoCoMo and Motorola are hedging their bets just in case Mr Beckham doesn't shift enough RAZRs. According to today's news they've drafted in Paris Hilton to lend a hand. On top of that, they’ve got a “Moto Bus” patrolling the streets of Harajuku adding to the buzz.

It's Motorola's first real foray into the Japanese handset market so it seems they're leaving no expense spared in creating a good first impression. It seems to be having some effect – the black M702iS was DoCoMo’s second biggest seller last week and it was only launched on Thursday. But it’s not all good news as the Silver and Pink versions didn’t even make the top 20.

I just hope the handsets can match the hype… I’ve already seen blogs like this one which laments the handsets “fatal flaw” (the fact it can’t read QR codes). Still, the M702iG launches today and that can read QR codes, so perhaps that will fare better…

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